Mental Health Awareness Month
CLIENT: Thread YEAR: 2023
Art Direction, design & strategy for Thread’s Mental Health Awareness Month campaign identity.
Included a designed zine for Thread and the Carry On Foundation. Zine was beautifully printed by Risogeist.
Actually do something.
For the month of May, Thread took to it’s social media platforms to educate our followers on awareness, outlets and resources for mental health. We encouraged our followers and employees to also take social media breaks every weekend for the month to give our brains a much needed rest.
“We know that the world would be a worse place without you in it. To carry on means to push on when mental health battles seek to drag you down. It means seeking help and not expecting yourself to go through it alone. It means surrounding yourself with positive influences. To carry on means perseverance and hope.”
— Thread
